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Contentwise Aspects
The challenge to address the target group correctly depends on the displayed content as well. In the rarest cases an observer delays a long time within the observation scope of an advertising.
Animated pictures cause evidentially a higher attention at the observer. Through simple animation of elements static elements can be transformed into an animated sequence with great impact.
The possibility to split the display (splitting) allows publishing different channels at one large expanse. This possibility to use the display with a high density is indeed attractive; however it should be used carefully to avoid lowering information explosion.
