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Use-oriented Aspects

The current purchasing behaviour and especially the way to the purchasing decision can be covered increasingly unrewarding through traditional communication channels.




POI uses advantages of conventional communication channels and interconnects them!

Researches have shown that among 70% and 80% of purchasing decisions are made directly at the point of sale (POS). From this follows that through right communication at the right place direct successe can be achieved.

 

Advantages of the medium

  • Increasing image advancement and appeal of the location
  • Animated pictures enhance the grade of attention
  • Universal medium of communication
  • Target-group-specific communication
  • Central control through intercommunication
  • Advertising directly at the POS possible

 

    The aim of a higher customer satisfaction and a better profit is herewith taken into consideration.

The right MESSAGE, at the right TIME, at the right PLACE!

 


 

Application area INSTORE COMMUNICATION

  • Retail trade
  • Kiosk
  • Wholesale trade
  • Retail
  • Catering trade

Target: to solicit products to inform customers about offerings

References

Application area PUBLIC COMMUNICATION

  • Public transport
  • Public institutions
  • Retail parks
  • Urban marketing
  • Tourism

Target: to inform and to guide

References

Application area CORPORATE COMMUNICATION

  • Lobby / Foyer (external)
  • Cafeteria (internal)
  • Meeting areas etc. (internal)

Target:

  • External Communication: to welcome and inform customers
  • Internal Communication: information platform for employees

References

Contact Switzerland

Screen Solutions

PC-WARE




PC-WARE Systems (Schweiz) AG
Enterprise
6210 Sursee
Schweiz

screensolutions@pc-ware.ch
phone: +41 41 925 50 50
fax: +41 41 925 51 51

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