Since spring, the British-born Sowerbutts has successfully implemented a series of new sales measures at the Danish PC-WARE organization. Under his leadership the team achieved an all-time sales record in June 2010. “We are very pleased to welcome Roger Sowerbutts to PC-WARE. His long-term experience and expertise in the IT industry have already given a great impetus to our organizations in the Nordic region. Our course is to target a higher profitability and I’m confident that Roger and the team will achieve the set objectives”, says Dr. Klaus Elsbacher, CEO PC-WARE.

Likewise, Sowerbutts is excited about his new responsibilities: “I’m very happy about joining PC-WARE, particularly as I’m able to work in a solution-focused environment. PC-WARE’s portfolio and its plans to invest substantially into solution services match my own ideas of meeting future IT challenges.”

Roger Sowerbutts started his career at Hewlett-Packard, and has since been employed by leading software companies such as Microsoft and ASK/Ingres. Throughout the years, he has successively formed a specific knowledge around the Northern European market, being the responsible manager in this region, for the IT company Insight and others. Sowerbutts’ career also includes the foundation of a data-centre and SAM services company, for which he worked as CEO and which he sold profitably in 2005.